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Elizabeth
Carpenter.

Strategy. Creative. Forward motion.

Independent perspective / Selected portfolio

Clear thinking.
Distinctive
creative.

I’m Elizabeth Carpenter. I connect business perspective with creative instinct to turn complex priorities into work that moves people.

Explore the collection
Elizabeth Carpenter in a navy blazer38° N / A curious point of view
Marketing strategy & creative directionWashington, DC area
A thoughtful approach. A tangible outcome.Scroll to discover
Perspective shaped byAgency leadershipAerospace communicationsCommunity & culture

01 / The selected collection

Seven stories. One considered approach.

Good work has
something to say.

Strategy, judgment, and creative follow-through, collected in a series of tactile editions.

Pick up an edition. Explore the work.

Collection IStrategy, engagement & communication01–03
Performance, with perspective. magazine cover
01 / INTEGRATED DEMAND

Performance, with perspective.

Six channels. Two audiences. One accountable view of performance.

Explore the case study ↗
Connections, by design. magazine cover
02 / EVENTS & ENGAGEMENT

Connections, by design.

A national career conference supported by a repeatable engagement system.

Explore the case study ↗
Continuity through change. magazine cover
03 / ENTERPRISE COMMUNICATIONS

Continuity through change.

Communications across eight years and two corporate identity transitions.

Explore the case study ↗
The selected work collectionAlso explore Hospice Cup ↗
Collection IIIdentity, story & creative exploration04–07
Independent projects & conceptsOriginal thinking, with room to explore.

Each edition identifies my contribution, the project’s status, and the evidence behind the work.

Explore selected writing

02 / How I think

Explore my approach

See the whole picture.
Make the next move.

My MBA informs the business questions. Curiosity sharpens the creative. A practical operating rhythm brings the two together.

02

Give it form.

Build the story, brief the creative, and give people a coherent idea they can recognize and act on.

Strategy into creative ↗
03

Move it forward.

Connect the plan with owners, review decisions, useful evidence, and dependable follow-through.

Evidence into action ↗
Elizabeth Carpenter presenting to a seated audience
In good company.

Turning complex ideas into a useful conversation.

03 / The person behind the work

Curious by nature.
Considered by design.

I ask questions, connect the dots, and care about how the work lands.

My experience spans agency account leadership, aerospace communications, and nonprofit communities. Journalism shaped how I listen and write. My MBA and Prosci training inform how I connect strategy, people, and delivery.

Based in Falls Church, Virginia. Rooted on the coast of Maine. Sailing, photography, birds, and everyday observation keep my perspective curious.

MBA · University of MarylandProsci Certified Change Practitioner
Experience & credentials

A few more threads to follow

MISSION / NEXTEmployer-brand conceptThe learning benefitProgram communicationWords that do the workExecutive & employee writing

A good conversation is a good beginning.

Let’s make
something matter.

Let’s connect
Elizabeth Carpenter
Marketing strategy. Creative direction. Communications.Connect on LinkedIn ↗