MARKETING & COMMUNICATIONS LEADERSHIP
I help senior leaders at complex organizations drive growth by building the marketing infrastructure they are currently missing.
Influencing $41M+ in revenue and $30B rebrands across regulated aerospace and healthcare matrixes. I build the missing infrastructure where story meets system to drive 11.2x ROAS and total organizational scale.
Proven Experience
15+ YEARS EXPERIENCE
INTEGRATED COMMS
EC
MBA
CHANGE MANAGEMENT
CLEARANCE ELIGIBLE
STRATEGY EXPERT
$41M+
Revenue growth achieved through scalable marketing infrastructure.
11.2x
Return on investment driven by precise, attribution-led systems.
$6M+
High-stakes account value stabilized in complex regulated markets.
70k
Workforce clarity ensured throughout a global rebrand and merger.
Recent focus areas include:
Healthcare Environments
Federal Government Systems
Aerospace & Defense Space
Legal & Professional Services
Nonprofits & Large Associations
Consumer & Hospitality Brands
HubSpot · Salesforce · GA4 · Power BI · Looker Studio · Google Ads · Meta Ads · TikTok Ads · Programmatic/CTV · Asana · Adobe Creative Suite · Figma · Canva · Ahrefs · WordPress · Claude · ChatGPT · Copilot · HubSpot · Salesforce · GA4 · Power BI · Looker Studio · Google Ads · Meta Ads · TikTok Ads · Programmatic/CTV · Asana · Adobe Creative Suite · Figma · Canva · Ahrefs · WordPress · Claude · ChatGPT · Copilot
Core Expertise
Integrated Marketing
Developing cohesive campaigns across digital and traditional channels to ensure brand unity and high-impact reach.
Strategic Communications
Crafting executive-grade messaging and stakeholder strategies for complex transformations and federal-level rollouts.
Account & Client Strategy
Managing multi-million dollar high-stakes accounts with a focus on retention, growth, and long-term sustainability.
Data & Executive Reporting
Translating complex datasets into actionable narratives for leadership, focusing on ROI and attribution precision.
Systems & Process
Building marketing infrastructure where none exists, implementing CRMs, and optimizing workflows for organizational scale.
Brand & Creative Direction
Defining visual identities that resonate with sophisticated federal, aerospace, healthcare, and nonprofit audiences.
“My journey began as a journalist, so my instinct is always to start with the audience and the clarity of the message. Over time I learned that durable work requires both the story and the system behind it.”
Professional Philosophy
I chose journalism as an undergrad because I wanted to figure out what people actually needed to hear, and that instinct still runs everything I do in marketing.
Evidence: Scaling the Narrative
Internal Communications Portfolio
Executive Strategic Brief
Crisis Response Plan
Anchoring Culture Case Study
Internal Memo (Names Changed)
Brand Revitalization
Professional Experience
2025 – Present
Account Director / Refuel Agency
Leading high-stakes client portfolios through the design of data-driven acquisition systems. I engineering scalable infrastructures that stabilize volume and enhance retention within complex regulated landscapes.
2023 – 2025
Account Director / The Cyphers Agency
Building marketing infrastructure for diverse B2B/B2C portfolios. I drove massive organic growth and audience engagement by ensuring narrative alignment across entire digital architectures.
2022 – 2023
Marketing Strategy Lead / USNA Alumni Association
Guiding commercial expansion for large-scale global initiatives. I mobilized 60,000 stakeholders and optimized revenue streams by bridging mission-led outreach with rigorous logistical systems.
2012 – 2022
Senior Marketing Lead / Collins Aerospace
Guiding change communications for a $30B organizational integration. I translated complex transformations into cohesive internal narratives for a 70,000 person global workforce under strict standards.
2020 – Present
Founder / Eclare Works LLC
Architecting agile communications systems for organizations in flux. I establish durable brand frameworks and optimize technical layers to ensure total message clarity and long-term client loyalty.
Academic History
- University of Maryland, Smith School: MBA in Strategy & MarketingUniversity of Maine: BA in Journalism
Industry Accreditations
- Prosci ADKAR CertifiedChange Management SpecialistPublic Trust EligibleAP Style Mastery
Purpose Beyond the Profile
"This one matters to me personally: it's a story about showing up for people at the hardest moment of their lives."
As Communications Director and Board Member for Hospice Cup, I manage CRM development and donor retention strategy, securing over $75,000 in new sponsorships for 2024. My dedication to advocacy extends to environmental conservation through work with Audubon Maryland-DC, the Chesapeake Bay Foundation, and founding the Backyard Bird Haven. This quiet work reminds me that the strongest communications are rooted in paying close attention to the world around us.
Let's connect.
I'm exploring opportunities in marketing leadership, account strategy, strategic communications, and program management. If you think we'd work well together, I'd love to hear from you.
Strategic Playbooks
Scaling organizations require repeatable frameworks that bridge the gap between creative vision and technical execution. These case studies demonstrate transferable playbooks applied across highly regulated global industries.
$30B Aerospace Rebrand
Merger Communications Playbook: Modernized internal messaging for 70,000 global staff during a major aerospace transition. Developed a delivery system that ensured narrative unity while maintaining the strictest regulatory compliance.
The Monday ROI Catch
Data Integrity Playbook: Executed a system-wide audit of attribution protocols to fix performance leaks. By optimizing the CRM infrastructure within a healthcare portfolio, I restored data accuracy and reclaimed lost marketing ROI.
$6M Healthcare Scale
Account Growth Playbook: Implemented a high-precision lead generation engine that fueled $41M in revenue. This scalable system utilized advanced attribution and retention frameworks to achieve a record 11.2x ROAS for medical clients.
B2B Product Launch
Market Entry Playbook: Built the go-to-market infrastructure needed for a multi-persona launch. This system-first approach drove 40% product adoption by aligning enterprise-level narrative with government and defense sector requirements.
Career Conference Systems
Event Infrastructure Playbook: Designed the backend martech stack for global professional summits. By automating registration and attendee communication systems, I secured $800K in revenue and a consistent 80% partner return rate.
Strategic Philanthropy
Change Management Playbook: Overhauled legacy CRM and outreach systems to modernize donor engagement. This structural refresh for a regional non-profit secured $75K in new revenue by replacing manual efforts with automated systems.