STRATEGIC COMMUNICATIONS & MARKETING
I’m Elizabeth Carpenter, a marketing and communications strategist who turns complex ideas into clear positioning, compelling communications, and measurable audience engagement.
My experience spans federal technology, aerospace, organizational change, and mission-driven organizations, combining strategic thinking with the ability to bring the work to life.
Federal Technology · Integrated Marketing · Strategic Communications · Executive Communications · Brand & Content Strategy
Based in the Washington, DC area
Open to remote and hybrid opportunities
01 / EVIDENCE & SCOPE
Reported media investment: December 2025. LinkedIn posts: May 28–August 10, 2026; August 13 export. Research and review counts describe scope; technical conflicts were identified for review. Source context appears in each case study.
02 / PROFESSIONAL WORK
Professional work across federal technology, agency account leadership, and enterprise change.
Professional work
Strategy & brand stewardship
I connected competitive research, positioning, and publishing standards for a federal technology business formed from five legacy brands.
My role Marketing strategy, research, content & creative
25,142 organic LinkedIn impressions across 24 posts I published
View case studyProfessional work
Account leadership & measurement
I led the client relationship and built executive reporting that connected acquisition costs, funnel gaps, and audience strategy to recommendations.
My role Account direction, analysis & executive communication
Weekly scorecards for client executives and 2 board directors
View case studyProfessional work
Enterprise & executive communications
I delivered internal and executive communications through enterprise transitions. Illustrative writing samples show my approach to decisions and employee questions.
My role Change communications & executive messaging
Enterprise experience · Executive and employee writing samples
View case study
Professional work
Product storytelling & sales enablement
A motion presentation built around the analyst workflow, with clear explanations and coordinated technical review.
My role Messaging, creative direction & production planning
17-slide motion overview with 10 embedded video clips
View case studyOriginal work, ready to review. Anonymized excerpts from Refuel working reports.
03 / BRAND & CREATIVE DIRECTION
Independent work that brings audience strategy, visual identity, and campaign thinking together.
Independent brand concept
Brand strategy & integrated launch
A workplace-learning brand and campaign that turn technology change into a practical invitation to participate.
My role Brand strategy, campaign concept & creative direction
Field guide · Campaign carousel · Motion creative
View case study
Independent brand concept
Brand strategy & launch campaign
A complete creative-kit brand for adults, from positioning and packaging to a launch campaign built around making time to make.
My role Brand strategy, naming, copy & creative direction
3 kit concepts · 12-page brand and launch book
View case study
Independent project
Audience strategy & editorial direction
Making nature approachable with an editorial voice, recurring story formats, and invitations to participate.
My role Creator, audience strategy & creative direction
Editorial scope: 5 pillars · 10 series concepts
View case study
Professional work
Content design & internal communications
Newsletters, intranet content, and reusable HR communications that put the reader first.
My role Content, design direction & HR partnership
Wellness · Intranet · Career communications
Explore the workBoard & community service
Nonprofit & event communications
A real art-selection invitation that connects the event identity with a clear reason to take part.
My role Communications Director & board member
Original event invitation · March 2023
Explore the work
Independent concept
Audience insight & creative direction
A destination-merchandise collection grounded in local pride, outdoor life, and camp humor.
My role Audience strategy, research, copy & creative direction
25-concept review collection
Explore the workExplore selected writing Illustrative executive, employee, and evidence-review samples.
04 / ABOUT
My experience spans federal technology, aerospace, agency accounts, and nonprofit communities. Journalism taught me to ask better questions, find the evidence, and write for the reader. My MBA and Prosci training add a business and change-management lens to market positioning, content strategy, and enterprise communications.
My work has moved between in-house and agency teams, technical and creative briefs, and executive and employee audiences. I’m based in Falls Church, Virginia, with roots on the coast of Maine. Outside corporate work, I develop Backyard Bird Haven and serve as Communications Director and a board member with Hospice Cup.
Innovate with heart. Deliver with grace.
05 / BACKGROUND
Federal technology marketing and communications
Positioning, content programs, sales enablement, and intranet ownershipAccount leadership and executive reporting
Campaign strategy, audience positioning, and event programsIntegrated account direction
Strategy, creative production, budgets, and stakeholder approvalAlumni engagement and communications
Engagement systems, national career-conference communications, and operationsEnterprise and change communications
Internal and executive communications through organizational transitionsMBA
University of Maryland
BA, Journalism
University of Maine
Professional credentials
Prosci Certified Change Practitioner
PRSA Crisis Communications Certificate
06 / LET’S CONNECT
I’m exploring communications director and senior marketing roles with federal technology companies and mission-driven nonprofits. I bring experience in executive messaging, brand stewardship, audience strategy, and disciplined delivery. Remote and Washington, DC area hybrid opportunities are a good fit.
Let’s talk about your teamGET IN TOUCH
elizabethccarpenter@gmail.com Connect on LinkedInGoogle Analytics helps me understand which work visitors explore. You can change your choice using “Analytics preferences” in the footer.
