$41M
Revenue scaled across federal -adjacent medical accounts
11.2x
Blended ROAS at peak performance
98%
Revenue scaled across federal-adjacent medical accounts
70k
Employees aligned through aerospace M&A
Industries
Experience across strategic sectors.
Healthcare & Life Sciences
Federal & Public Sector
MarTech
Aerospace & Defense
Mission-Driven & Nonprofit
Higher Education
Design Suite: Adobe Creative Cloud (InDesign, Illustrator, Photoshop), Canva, Figma, PPT, Keynote, and Miro.
What I do, and how I think about it.
Capabilities
01
Change Enablement
Driving organizational ROI through Prosci ADKAR framework to ensure rapid employee adoption and sustained performance outcomes during enterprise transitions.
03
Launch & Cadence Design
Launch plans and reporting rhythms that connect message, timing, and adoption metrics.
02
Executive & Board Reporting
Concise, high-signal artifacts for C-suite and boards during high-stakes change engagements.
04
Stakeholder Strategy
Audience mapping and messaging playbooks that align leaders and internal teams effectively.
About
A journalist by training. A change strategist by trade.
The work I care most about is the kind where adoption, sustainment, and leadership confidence all have to be read from the same page, in the same voice, every week.
I came to change management through journalism. I spent years inside Collins Aerospace as it merged ARINC and Raytheon to form a $30 billion business of 70,000 employees across six continents, leading enterprise communications that carried the workforce through. I earned Prosci ADKAR certification in the middle of it, not as a credential but as a working vocabulary for what the communications team was actually being asked to do.
Since then I have worked both sides of the table: in-house and agency, federal and commercial, sustaining institutions and scaling programs. What has stayed constant is the craft. I write for the people who have to read it, I build cadence that holds under pressure, and I pay attention to the places where message, metric, and moment have to meet on one page.
Based inside the Washington DC Beltway, I'm open to manager and director-level roles, remote or hybrid, across federal consulting, enterprise communications, and mission-driven organizations.
Weekly Program Highlights
Featured Work Sample
A four-page sample demonstrating structure, voice, and first-weekly cadence for a federal Human Capital Services engagement. Built to the scale and texture of real federal change management work.
14,280
Affected Persons
Wave 2
Current Cutover
72/100
Readiness Index
30 Days
Launch Lead
Enterprise Identity Platform Transition · Week 11 Weekly
PDF Document View
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An illustrative weekly for a mid-program federal identity transition, built to the scale of real HCS work. The document is structured around three pages: the read (what the ADKAR data says this week and what it means), the work (decisions leadership needs to make, active risks, the forward look), and the plan (how I would stand up this cadence on a new engagement in the first thirty days). Program, figures, and stakeholders are illustrative.
Account Director,
Refuel Agency
(2025–2026, Remote)
- Directed integrated marketing for federal and defense clients, achieving a 20% reduction in CPL.
- Optimized media spend and lead generation workflows, resulting in a 15% lift in qualified lead volume.
Account Director,
The Cyphers Agency
(2024–2025, Annapolis, MD)
- Led integrated marketing strategies for highly regulated B2B and federal accounts.
- Spearheaded high-stakes change communications that secured a 10% lift in stakeholder engagement metrics.
Communications & Marketing Lead,
U.S. Naval Academy Alumni Association
(2022–2024, Annapolis, MD)
- Orchestrated enterprise-wide digital transformation, driving a 25% increase in member adoption of new platforms.
- Developed internal change management frameworks that sustained a 90% positive sentiment during leadership transitions.
Sr. Communications & Marketing Manager,
Collins Aerospace
(2012–2022, Cedar Rapids, IA)
- Led executive communications for a $30B merger, impacting 70,000 global employees across six continents.
- Leveraged Prosci ADKAR to maintain high adoption rates and institutional trust through a 10-year growth cycle.
Education
MBA from the University of Maryland Global Campus (UMGC) and a BA from the University of Maine.
Credentials
Certified Prosci® ADKAR® Change Management Practitioner with a Public Trust clearance.
My academic and technical credentials provide the strategic methodology required for guiding complex enterprise transformations.
Volunteer Work
Where I apply the same communications and design skills in mission-driven settings.
As Communications Director for Hospice Cup, I managed external relations and CRM strategy to secure $75K in donor funding.
Get in Touch
Let's talk.
I am actively exploring director-level roles in strategic communications, change management, and executive reporting. The best way to reach me is email; the fastest is LinkedIn.
elizabethccarpenter@gmail.com
LinkedIn.com/in/eccarpenter
Phone
443.875.5546
Based In
Washington, DC Metro / Northern Virginia
View mobile flow sample (HTML)
frameworks bridging external vision and internal execution for regulated brands.
Aerospace M&A Brand
Created a compliance-led communication system for 70k employees. Ensured brand unity and regulatory alignment during M&A.
ROI Performance Audit
Eliminated leaks by auditing martech systems, restoring data accuracy and reclaiming ROI for external client campaigns.
$41M Growth Engine
Launched high-precision attribution for medical clients, achieving 11.2x ROAS and fueling $41M in scalable growth.
B2B Market Launch
Built the GTM infrastructure for a multi-persona launch, aligning external messaging with defense sector requirements.
Marketing Automation
Automated external guest comms with a new backend stack, securing $800K in revenue and 80% partner retention.
Nonprofit Strategy
Overhauled donor outreach with a new CRM, securing $75K in revenue through improved external digital engagement.