01 / CHANGE COMMUNICATIONS
Weekly program highlights
Enterprise identity platform transition · Illustrative Week 11
Audience: Program leadership and change sponsors
Purpose: Interpret readiness and focus the next cycle
Format: Executive weekly and first-30-days plan
THE READ
Training is landing.
Application needs attention.
Knowledge has crossed the program’s 70% target at 71.6%. Ability remains at 51.8%, a gap of 19.8 percentage points. People increasingly understand the change; applying it in their daily work is the next barrier.
With the next cutover two weeks away, another broad awareness campaign is unlikely to address the immediate need. The next cycle should concentrate on guided practice, manager coaching, and task-level feedback for the teams moving first.
Recommendation: Keep preparation moving, but make the cutover decision conditional on evidence of task completion in the affected teams. Training attendance alone should not stand in for readiness.
| ADKAR stage | At or past stage | Reading for leadership |
|---|---|---|
| Awareness | 97.8% | The case for change is reaching people. |
| Desire | 84.3% | Support is stronger than practical readiness. |
| Knowledge | 71.6% | Understanding has crossed the sample target. |
| Ability | 51.8% | Application is the priority for the next cycle. |
| Reinforcement | 34.2% | Follow-through needs to continue after cutover. |
All figures are fictional and retained from the earlier illustrative sample. The 70% target belongs to this scenario; it is not a universal ADKAR benchmark. About the Prosci ADKAR model
THE WORK
Three decisions. Clear owners.
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Confirm the readiness evidence
Agree which critical tasks teams must complete successfully before cutover. Use a short observed-practice check alongside training completion.
Decision owner: Program lead, with the operational and change leads.
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Protect time for application
Approve targeted manager clinics and practice sessions for the teams moving first. Give managers one place to report recurring barriers.
Decision owner: Functional sponsors, supported by the change lead.
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Set the fallback before the gate
Confirm how the team will respond if readiness evidence falls short. Name the decision maker, escalation route, and employee message before the go/no-go meeting.
Decision owner: Executive steering committee.
THE FIRST THIRTY DAYS
Establish the rhythm before scaling it.
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Days 1–5
Listen
Read prior updates, attend leadership forums, and ask sponsors what they need to decide. Map the audiences and existing sources.
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Days 6–15
Stabilize
Agree definitions, owners, review deadlines, and the minimum useful set of measures. Draft alongside the existing reporting cycle.
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Days 16–25
Calibrate
Deliver the first independent weekly. Read it back with program leadership and refine the opening, recommendations, and evidence.
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Days 26–30
Deliver
Document the reporting standard and the next milestone-specific templates. Review whether the weekly is making decisions easier.