A little closer
to the wild.
Backyard Bird Haven
Backyard Bird Haven makes nature approachable through birding education, seasonal stories, and invitations to participate. I developed the audience strategy, editorial voice, and recurring formats that connect a moment of curiosity with a practical next step.
My role: Creator, content strategy, editorial planning, and creative direction.
THE BRAND IN PRACTICE
Small wonders.
A whole brand.
A warm, curious voice travels from a first discovery to a daily ritual. Six creative applications bring the editorial strategy to life.
Portfolio concepts · New creative extensions of the existing content strategy, developed with AI-assisted artwork.
backyard
bird haven.
There’s a whole world
right outside.
A recognizable world.
Expressive serif headlines, clear everyday language, and tactile bird illustrations. Curious, welcoming, quietly joyful.
Aa Georgia + DM Sans
Meet your morning regulars
A three-slide story moves from discovery to observation, then gives the audience a reason to return.
Some birds
change
everything.
What’s your
spark bird?
The bird that started it all
A personal question makes space for shared stories and turns passive viewing into a conversation.
field notes.
A little wild in your inbox.
THE SEPTEMBER EDIT
Less scroll.
More sky.
September is a good time to take the long way to the mailbox. Look up. Listen for a call you don’t recognize. Let the next small discovery interrupt your day.
Pick one patch of green. Notice one color, one sound, and one movement. Write a sentence about what you saw. A name can come later.
Inside this month’s field notes
A bird with its own color theory.
The male Painted Bunting pairs a blue head with a green back and red underparts. It’s a favorite of mine, and the inspiration for this issue’s illustration. [1]
Make room for the night shift.
Many migrating birds travel at night. Bright artificial light can disorient them. Turn off unnecessary decorative lights and close the curtains when indoor lights are on. [2]
Start with something rooted here.
Native plants help support birds through the seasons. Find options suited to your area before choosing what to grow. A thoughtful next planting is a place to begin. [3]
WORKS CITED / FURTHER READING
See you outside,
Elizabeth
A ritual worth opening
A September editorial concept pairs a distinctive illustrated cover with a personal opening, three recurring sections, one practical action, and linked sources.
Seven days.
A little more wild.
A week of small invitations to notice what’s already around you.
-
01Find your front-row seat.
Choose a window, step, or garden corner.
-
02Listen before you look.
Notice the sounds around your spot.
-
03Follow one visitor.
Watch where a bird pauses next.
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04Collect a color.
Spot a shade you missed yesterday.
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05Make a tiny field note.
A sentence or a sketch is enough.
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06Bring someone along.
Share your favorite place to pause.
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07Tell your small story.
What made you stop and look?
The Little Lookout
Seven approachable prompts create a complete week of content and a repeatable participation format.
For the everyday
bird person.
A field journal, an illustrated tote, and collectible stickers carry the same visual language into everyday objects. Merchandise mockups explore the brand’s potential.
FROM THE BRAND ARCHIVE / OCTOBER 2025
A recognizable editorial series.
This Species Spotlight cover pairs a clear topic with a vivid male-and-female comparison. It shows the brand’s earlier educational direction alongside the new September 2026 Field Notes treatment.
Canva cover reproduced as a design sample, with the scientific-name spelling corrected. Publication status and audience results are not asserted.
CAMPAIGN STRATEGY / PROPOSED PLAN
Save Space. Save Song.
A campaign-planning sample connects audience, messaging, channels, budget, and measurement over 6 months.
Explore the proposed campaign plan
| Workstream | Planned allocation | Role |
|---|---|---|
| Content | $15,000 | Education and campaign storytelling |
| Sanctuary support | $25,000 | Habitat-oriented program component |
| Events | $5,000 | Community participation |
| Advertising | $5,000 | Paid distribution |
Three messaging pillars address why birds matter, coexistence, and personal action. The source plan identifies a core audience aged 25–40 and a proposed July 1, 2025 launch. These are planning assumptions and targets, not completed-campaign results.
Source: Backyard Bird Haven Campaign Plan. Portfolio planning concept; no fundraising, reach, or participation outcome is claimed.